Marketing Consultant & Public Relations Talent

Kiersten Williams Marketing Consultant Genesis Strategies

Consultant In-Chief

Kiersten Williams has worked with international clients at global agencies, and as a boutique agency founder at Williams Consulting, LLC.  Her more than 20 year career in the number one media market has built trusted relationships with communications professionals, industry sources, media contacts, and various stakeholder groups. She has spent her career as a public relations and marketing consultant working with publicly-held and private B2B and B2C companies to help them achieve business goals on the global, regional and national stage. 

The Genesis Team is the result of her decades of collaborative work with rock star communicators and creatives. The Genesis mission is to help solve business challenges using relevant communications strategies, creative expertise and premium (yet, affordable) content. Teams of talented communicators are built based on industry expertise. In fact, we guide clients on the execution of priority tactics to help maximize budgets for clients.  

Kiersten Williams is an award-winning communicator with strong expertise in: 

  • Strategic planning
  • Global media relations
  • Crisis communications
  • Partnership outreach
  • Content marketing
  • Event planning
  • Email marketing

Kiersten builds the Genesis teams for each client. Specifically, she has worked with clients in the following industries:

Financial services and markets; professional services; higher education, private equity; technology; legal, non-profit; sustainability; hedge funds; executive recruiting; apparel; alternative lending; financial technology; and renewable energy and clean technology. 

She has been recognized by industry peers as a Platinum MarCom Award winner, the competition’s highest honor for excellence in financial media relations/publicity category for “Strength in Factoring,” an integrated communications campaign.  Kiersten was also acknowledged by the journalism community as a Silver Bulldog Award winner for Excellence in Media Relations and Publicity with “Best Green Campaign” for a wastewater treatment client and was featured in the Media Relations Hall of Fame magazine.
In addition, Kiersten is a supporter of the Arts, and a recipient of the Al D. Wolfheimer Volunteer Service Award for her commitment to youth education at Raleigh Little Theatre, a non-profit organization and one of the oldest continuously operating community theatres in the country. 

She is a graduate of Emerson College and is a long-standing member of the Public Relations Society of America (PRSA). She currently serves on the Board of Directors for the North Carolina chapter as Secretary, past-Treasurer and incoming Director of Communications. In addition, Kiersten is the first-ever Director of Community Outreach (#AMAIMPACT) for the American Marketing Association’s Triangle Chapter.   

Contact Kiersten Williams

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The Genesis Team

(919) 809-7796