Your business goals drive communication strategy

Messaging is the foundation for all internal and external communications efforts. From in-person workshops to digital media road maps,  and SWOT analyses, your company will have a solid footing to launch an effective communications plan. 

Your stories are told with industry context and relevancy to help journalists and influencers take notice. Public relations narratives are shared as a steady drumbeat as pitches, contributed articles, op-eds or news releases. PR efforts directly fuel the broader content marketing  initiatives.

Creating copy that connects people with your brand requires a deep understanding of your brand voice and tone. Kiersten helps to humanize your brand with ad copy that resonates with people, warms the hearts of the marketing team, and passes compliance review.  From digital ads to marketing collateral, Kiersten puts your brand voice to work for impact. 

The most effective content educates, empowers, and builds trust. Using customer personas and content marketing best practices, custom content is created for each buyer's journey to help provide answers, share valuable information, build trust and empower consumers to choose your firm. 

Show them your value. Video is an integral part of any communication initiative to show, not tell.  Kiersten has industry relationships with national and local talent to provide cost-effective video content. From social media shorts to longer web content, video can be created to increase engagement, share complicated information, and generate excitement about the impact of your work.

Just because a social media platform exists does not mean it is an appropriate medium for your business. Clients are guided towards priority platforms based on industry and business goals. Custom content and posting calendars will be created that align with business goals and other company initiatives.